Words That Work.
Support That Scales.
Welcome to Joyful Narrative, a space where storytelling, systems, and sales work together.
I’m Jocelyn — a content writer, copywriter, and operations support specialist who helps founder-led businesses:
communicate clearly, follow up consistently, and stop losing opportunities to chaos and clutter.
Whether you’re here to read, collaborate, or hire a partner who can write the words and run the work behind them — you’re in the right place.
Operations & Content Support for Sustainable Growth
Streamlining the back end and sharpening the front end, so you can focus on the big picture.
Strong operations and clear messaging are the backbone of any growing business.
I help founders, creatives, and small teams:
- clean up the behind-the-scenes systems that keep work moving, and
- create on-the-front-end content that wins attention, trust, and action.
If you’re drowning in admin, sitting on half-finished ideas, or losing leads to slow follow-up and scattered tools, I’m here to help you turn all of that into something simple, repeatable, and effective.
Services
Strategic Content & Conversion-Focused Copywriting
Words that sound like you — and move people to act.
I write content and copy that helps you explain what you do, why it matters, and why now.
This can include:
- Website and landing page copy
- Thought leadership articles & blog posts
- Case studies and client success stories
- Email sequences (nurture, launch, follow-up)
- Social content with a clear angle and purpose
Every piece starts with your goals and your audience — then we build from there.
Executive & Founder Support
Reliable behind-the-scenes help, so you can stay in your zone of genius.
I provide dependable executive assistance that keeps your day organized and your brain clear.
This often looks like:
- Calendar and inbox management
- Research, documentation, and SOP creation
- Travel and meeting logistics
- Turning decisions into tasks and follow-ups
You stay focused on strategy, sales, and delivery — I handle the details that make all of that possible.
Operations Management
Systems and support to keep your business moving.
I help entrepreneurs and small teams build simple, sustainable systems. From mapping workflows to setting up automations, my goal is to:
- reduce bottlenecks,
- improve communication, and
- create operations that support growth instead of fighting it.
We’ll take what’s in your head (and scattered tools) and turn it into something your team can actually follow.
Lead Generation & Outbound Campaigns
Targeted outreach that fills your pipeline with the right people.
I help you attract and connect with high-quality leads through thoughtful, data-driven outreach — not spam.
Depending on your needs, this can include:
- ICP definition & prospect list building
- LinkedIn and email outreach with personalized messaging
- Influencer and partner outreach for specific campaigns
- Light funnel support and simple nurture flows
While you focus on running calls and closing deals, I keep the front of your pipeline active and organized.
Fun Facts
18+
Thriving Partnerships
Long-term collaborations built on trust, clear communication, and tangible results
65+
Milestone Projects
From content campaigns to systems overhauls, shipped and celebrated
20+
Diverse Industries
Experience across agencies, tech, non-profits, recruitment, and more
17,000+
Hours
Freed
Time given back to founders and teams for deep work, creativity, and rest
Reviews
“Jocelyn is a joy to work with. She is diligent, uses her initiative wisely and is thorough in her work. If she is unsure she asks, and is keen to learn new skills if necessary.
She communicates well, is reliable and produces work of good quality. I have been able to relax knowing that Jocelyn has our social media in hand.”
— Beth Upton, CEO (Money Tree Fundraising)
“I had the pleasure of working with Jocelyn on our sales team, where she played a crucial role in supporting our outbound sales strategy. Jocelyn consistently demonstrated independence and initiative, making her an invaluable asset to our team.
Her ability to assist in identifying new leads and supporting the team through various stages of the sales process significantly enhanced our performance. Jocelyn’s positive attitude and strong work ethic were truly commendable.
I highly recommend Jocelyn to any sales leader. She has the expertise, drive, and commitment to excel in any sales environment. It was a pleasure working with her, and I am excited to see all the success she will achieve in the future.”
— Brandon B., Director of Strategy (Jahnel Group)
“Jocelyn is a quick and effective worker. She was self-sufficient and learned our setup quickly. She was very responsive and completed projects on time. She was able to manage sales accounts with clients for us. We would be happy to work with Jocelyn again in the future.”
— Ben Portz, COO
“Jocelyn is by far the best virtual assistant I have ever worked with! She is incredibly reliable, resourceful, and has a broad skillset including SEO, graphic design, email marketing, branding, web design, research, marketing strategy, and much more. She was extremely competent even if I gave her an assignment with limited direction or outside of her usual scope of expertise, and always delivered excellent work. I have recommended Jocelyn to several of my friends and business colleagues, and will continue to sing her praises!”
— Emily Chavez, CEO (Joyful Jobs)
Content & Operations Support That Keeps You Moving Forward
Feeling stretched thin by backend tasks, half-finished content ideas, and a pipeline that never quite gets the follow-up it deserves?
I help founders and small teams reduce overwhelm by combining smart systems with strategic content and outreach. Together, we build simple, repeatable processes that support growth — not stress.
From workflow audits and SOPs to content plans and outbound support, I partner with you to bring clarity, consistency, and momentum to your business.
Let’s turn chaos into clarity — one narrative and one system at a time.
Monday – Friday, 7am – 5pm
Dao, Dauis, Bohol Philippines, 6339
Joyful Narrative 