Categories
business outbound marketing

Why More Leads Isn’t Always the Answer

If I had a dollar for every time a founder told me “we just need more leads,” I’d probably have… well, enough to hire myself on retainer. 😄 I say that with love, because I get it. When revenue feels stuck or inconsistent, it’s easy to point at the front of the pipeline and think: […]

Categories
business high-ticket Marketing outbound marketing

What “Gentle Outbound” Looks Like for High-Ticket Founders Who Hate Spam

When people hear “outbound,” they often think: No wonder so many thoughtful founders say: “Outbound just isn’t my style. I don’t want to be that person.” Here’s the good news: You don’t have to be. You can run gentle outbound—especially for high-ticket offers—that feels aligned, human, and deeply respectful of the person on the other […]

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business freelancing work from home

7 Signs You Need a Virtual Assistant (Who’s More Than Just “Help”)

It’s 5:05 a.m., and I’m typing this while my baby boy sleeps on my chest and my daughter is still curled up, hugging her Barbie pillow tight. The house is quiet. There’s worship music playing softly in the background. For a moment, it’s just coffee, keys, and calm. In less than an hour, this same […]

Categories
freelancing work from home

Productivity Tips for Work-from-Home Moms (That Don’t Require You to Be Superhuman)

I’m writing this while my baby boy is finally down for his morning nap, sunlight slipping through the curtains, and my daughter is in the living room practicing her newest dance routine. That sweet, ordinary chaos is exactly what taught me how to stay productive as a work-from-home mom—without burning out or forgetting who I […]