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business outbound marketing

Why More Leads Isn’t Always the Answer

If I had a dollar for every time a founder told me “we just need more leads,” I’d probably have… well, enough to hire myself on retainer. 😄 I say that with love, because I get it. When revenue feels stuck or inconsistent, it’s easy to point at the front of the pipeline and think: […]

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business high-ticket Marketing outbound marketing

What “Gentle Outbound” Looks Like for High-Ticket Founders Who Hate Spam

When people hear “outbound,” they often think: No wonder so many thoughtful founders say: “Outbound just isn’t my style. I don’t want to be that person.” Here’s the good news: You don’t have to be. You can run gentle outbound—especially for high-ticket offers—that feels aligned, human, and deeply respectful of the person on the other […]

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business freelancing work from home

7 Signs You Need a Virtual Assistant (Who’s More Than Just “Help”)

It’s 5:05 a.m., and I’m typing this while my baby boy sleeps on my chest and my daughter is still curled up, hugging her Barbie pillow tight. The house is quiet. There’s worship music playing softly in the background. For a moment, it’s just coffee, keys, and calm. In less than an hour, this same […]