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business outbound marketing

Why More Leads Isn’t Always the Answer

If I had a dollar for every time a founder told me “we just need more leads,” I’d probably have… well, enough to hire myself on retainer. 😄 I say that with love, because I get it. When revenue feels stuck or inconsistent, it’s easy to point at the front of the pipeline and think: […]

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business high-ticket Marketing outbound marketing

What “Gentle Outbound” Looks Like for High-Ticket Founders Who Hate Spam

When people hear “outbound,” they often think: No wonder so many thoughtful founders say: “Outbound just isn’t my style. I don’t want to be that person.” Here’s the good news: You don’t have to be. You can run gentle outbound—especially for high-ticket offers—that feels aligned, human, and deeply respectful of the person on the other […]